trying to make the web a bit better
trying to make the web a bit better
Hello, I'm Christine.
I am a digital designer
I am a digital designer
one interaction at a time.
one interaction at a time.
Solving problems through thoughtful design
With over 15 years as part of UX, Product Design and Digital Marketing teams, I’ve built a career around creating engaging designs and streamlined experiences that drive user satisfaction and business success.
User-focused
Building trust in your brand, products and services starts with fully understanding your users, clients and customers. I design with a user-first mindset, ensuring that every decision is driven by real needs, behaviors, and experiences.
Solution-oriented
By balancing creativity with practicality I'm able to deliver thoughtful, effective outcomes. I focus on understanding the problem deeply, refining ideas through iteration, and crafting solutions that are both user-centered and impactful.
Curious and creative
I approach problem-solving with curiosity and creativity, exploring different perspectives to find the best solutions. I enjoy uncovering hidden opportunities and experimenting with new approaches to tackle challenges effectively.
Experience is the best teacher
My experience ranges from large enterprises to small startups, and from hands-on design to directing creative teams, giving me a deep understanding of how to scale solutions across different environments. I've led teams in both SaaS and consumer-facing industries, driving user-centered strategies that balance business goals with intuitive, accessible experiences.
Led product design team increating features for web and mobile CRM applications. Drove UX strategy, design operations, and the creation of a design system.
Led several teams in the design of web and mobile experiences for consumer banking products, including new products such as the bank's AI-driven virtual assistant (Erica.)
Created interactive advertising and landing pages for the Communications and Advertising Team (FCA). Created animated and interactive demos and tutorials for educational and marketing purposes.
Spearheaded the transformation of existing digital products into modern, engaging and user-friendly experiences for advised clients. Led the design of the first-ever mobile app for Merrill Advisors.
Headed up team of 16 designers, project managers and researchers in overhauling Anthem's aging web experience.
Rightfrog Design
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
User Experience
Marketing
Branding
Logo Design
Web Design
Mobile Design
SALE
SALE