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Christine Fitzgerald

Christine Fitzgerald

Digital Design

for

Human Experiences

trying to make the web a bit better 

trying to make the web a bit better 

Hello, I'm Christine. 

I am a digital designer 

I am a digital designer 

one interaction at a time. 

one interaction at a time. 

Some Recent Work

And more on the way!

PNPthumb.png
Total Expert Contact Details mockup
Finntastic Creations Logo
Finntastic Creations Website Mockup
American Clean Air Business Cards and letterhead
Optiwave Logo
American Clean Air brochure
Image of Total Mobile Application

Solving problems through thoughtful design​

With over 15 years as part of UX, Product Design and Digital Marketing teams, I’ve built a career around creating engaging designs and streamlined experiences that drive user satisfaction and business success.

​

User-focused

Designing with a user-first mindset, guided by real needs, behaviors, and experiences

Solution-oriented

Balancing creativity and practicality to deliver effective solutions grounded in user needs, collaboration, and business goals

Curious and creative

Solving problems with curiosity and creativity, exploring fresh perspectives and uncovering opportunities to tackle challenges

Work Experience

My experience spans large corporations and small startups, from hands-on design to leadership, giving me a broad perspective and the ability to approach challenges from multiple angles.

Total Expert

Led product design team increating features for web and mobile CRM applications. Drove UX strategy, design operations, and the creation of a design system.

Product Design Manager  |  Web Design  |  Mobile Design  |  SaaS  |  Product Strategy  |  Team Leadership  |  Research

Merrill

Spearheaded the transformation of existing digital products into modern, engaging and user-friendly experiences for advised clients. Led the design of the first-ever mobile app for Merrill Advisors. â€‹

Product Consultant  |  Web Design  |  Mobile Design  |  Product Strategy  |  Design Direction  

Bank of America

Led several teams in the design of web and mobile experiences for consumer banking products, including new products such as the bank's AI-driven virtual assistant (Erica.)

Design Director  |  Web Design  |  Mobile Design  |  Brand Integration  |  Conversational AI  |  Team Leadership

Anthem 

Headed up team of 16 designers, project managers and researchers in overhauling Anthem's aging web experience.

Creative Direction  |  Web Design  |  UX/UI  |  Product Transformation

Fidelity Investments

Created interactive advertising and landing pages for the Communications and Advertising Team (FCA). Created animated and interactive demos and tutorials for educational and marketing purposes. 

Interaction Design  |  Web Design  |  Animation  |  Marketing

Rightfrog Design

Supported marketing and web design for large and small businesses — from Microsoft and Brookstone to independent artists and small business owners. 

Consulting  |  Web Design  |  Mobile Design  |  Brand Design  |  Marketing  |  Client Management

Work Experience

My experience spans enterprises and startups, from hands-on design to leading large and small teams. 

TotalExpert_FullLogo_White.png

Led product design team increating features for web and mobile CRM applications. Drove UX strategy, design operations, and the creation of a design system.

Led several teams in the design of web and mobile experiences for consumer banking products, including new products such as the bank's AI-driven virtual assistant (Erica.)

Created interactive advertising and landing pages for the Communications and Advertising Team (FCA). Created animated and interactive demos and tutorials for educational and marketing purposes. 

Merrill_ko.png

Spearheaded the transformation of existing digital products into modern, engaging and user-friendly experiences for advised clients. Led the design of the first-ever mobile app for Merrill Advisors. â€‹

Headed up team of 16 designers, project managers and researchers in overhauling Anthem's aging web experience.

Rightfrog Design

Supported marketing and web design for large and small businesses--from Microsoft and Brookstone to independent artists and small business owners. 

Experience is the best teacher

My experience spans large enterprises and lean startups, from hands-on design to leading creative teams. I've guided user-centered strategies in both SaaS and consumer-facing industries, scaling solutions that align business goals with intuitive, accessible experiences.

Merrill_ko.png

Spearheaded the transformation of existing digital products into modern, engaging and user-friendly experiences for advised clients. Led the design of the first-ever mobile app for Merrill Advisors. â€‹

Headed up team of 16 designers, project managers and researchers in overhauling Anthem's aging web experience.

Rightfrog Design

Supported marketing and web design for large and small businesses--from Microsoft and Brookstone to independent artists and small business owners. 

TotalExpert_FullLogo_White.png

Led product design team in creating features for web and mobile CRM applications. Drove UX strategy, design operations, and the creation of a design system.

Design Director

Led product design team in creating features for web and mobile CRM applications. Drove UX strategy, design operations, and the creation of a design system.

Design Director

UX/UI

Mobile Design

Web Design

Team Leadership

Led product design team in creating features for web and mobile CRM applications. Drove UX strategy, design operations, and the creation of a design system.

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